They are only human, after all. Talented Talent, and it is a reminder marketing and those who market are talented people, also. People in politics who are smart, admittedly rare though they may be, catch on to the fact and depart from orthodoxy, sooner or later. Business is about survival not discretionary spending. Even if you make handbags, the product may be a discretionary item for the consumer but sales must be a recurring thing if you are to survive.Entertainment, not information, is the coin of the realm.